SMART RETAIL

Smart Retail encompasses the set of technological solutions enabling us to convert a conventional physical store into an interactive point of sale, firstly to meet the new needs of buyers brought about by the digital revolution and, secondly, to provide retailers with the necessary tools to allow them to:

(1) obtain detailed knowledge of their business and customers

(2) increase their sales and

(3) improve their operating processes.

This transformation of physical stores is essential, due to the significant role they play as points of connection between the online and offline worlds. They represent the point of human contact with their customers and are, therefore, the space in which a brand can become distinctive by offering them the chance to enjoy unique and personalized experiences. At the same time, they should be spaces which incorporate the convenience, speed and operability to which buyers have become accustomed during online purchases.

IoT technologies, at a suitable moment of maturity, constitute the key driver of this transformation. The digitization of these spaces by means of the deployment of connected devices and remote control capacities currently allows traditional stores to acquire capabilities which have been reserved for the online world until now. This is the moment and we have the technology available.

  • Micro-Location Solutions

    Micro-Location Solutions

    While businesses with physical locations continue to experiment with leverage beacons based on Bluetooth Low Energy technology to drive mobile engagement, some vendors are chatting up next-generation solutions already deployed in several markets that promise to address some of the earlier technology’s shortcomings.

    While interest around beacons is strong because of their ability to enable hyperlocal engagement, some marketers are treading slowly because of questions around their maintenance and performance.

    Beacons are tiny and inexpensive, micro-location-based technology devices that can send radio frequency signals and notify nearby Bluetooth devices of their presence and transmit information. Smart phones or other mobile devices can capture the beacon signals and distance can be estimated by measuring received signal strength (RSSI). The closer the receptive devices the stronger will be the signals. Powered by coin batteries, they have a powerful ARM processor, memory, Bluetooth Smart module, and temperature and motion sensors. Apart from small standalone beacon devices, PCs, mobile phones and tablets with BLE support can all function as beacons, with the ability to both send and receive beacon signals. Various industrial sectors including retail, transit systems, enterprises, educational institutions, event organizing, finance, travel etc. have started leveraging beacons solutions to track and communicate with their potential and existing customers. A beacon fixed on to a shop wall or event location or any public place, can communicate easily with a corresponding smartphone app and figure out where the person is located currently, with great accuracy. The retailers or event organizations can then come up with a much targeted or personalized communication based on the proximity of the customer.

  • Physical Web

    Physical Web

    The Physical Web lets you broadcast a secure URL to customers around you. The Retail Sensors beacon is the bridge between digital and physical realms, in the right location, and at the right time. Customers can stand in front of a product and be prompted by their phone to open either an app or a web page with more information.

    Eddystone is a new type of technology used in most beacons. The Eddystone protocol was developed by Google, as part of the Physical Web. It's a way of associating either a URL or an app with a Retail Sensors beacon, so that over 86% of the smartphones that come across a beacon with the Eddystone technology. A notification only appears after the screen has been turned on. You can use it to prompt users to visit your website and to offer an improved customer experience. With Apple's iBeacon, businesses need to build their own app, and hope their customers download it. This type of marketing is an incredibly expensive. Beacons are the future of proximity marketing, with more and more businesses starting to use Retail Sensors and leave their mobile app in the past.

     This is your chance to be one of the first retailers and business professionals, that have taken advantage of using beacons for mobile marketing. Until now you had to have made a special app and spend a small fortune on getting people to download your app.

  • Beacon Management System

    Beacon Management System

    beacon technology is the basis for a variety of innovative location- based applications integrated into the existing lighting technology. you can achieve impressive results in retail:

    The Smart Retail Solution offers you the intelligent combination of digital customer loyalty program, location-based marketing and the connection to CRM and POS systems. This will allow you to increase your revenue and the brand loyalty of your customers. Furthermore, you will create the ideal circumstances for custom Omni channel marketing.

    WHAT IS A BEACON

    It is a small, Bluetooth® device. When placed in a physical space, such as your retail store, it broadcasts tiny radio signals around itself at low power consumption. Your customers will receive custom notifications while they walk through your store or interact with your products.

    Using Bluetooth® technology, the device is able to estimate the position of the smartphones and interact with them by exchanging data and information. The micro-location system is able to locate mobile devices that are as close as four inches away, or as far as over 200 feet away.

  • Contextual Experience

    Most marketers are familiar with demographic data (birth date, age, occupation, name, address, and so on) and behavioral data (purchase history, social media engagement behavior, website browsing history, and so on). However, technology is still catching up to the power of contextual data.

    Contextual data is real-time information used to improve customer experiences based on their unique situation and surroundings. This might include weather information, geolocation, current event updates, live social feeds, and so on. This type of data is invaluable to marketers. In fact, 42% of customers think it would be helpful if brick-and-mortar stores knew their online search behaviors prior to arriving in person.

    Many companies, already leverage contextual data on their mobile sites. Customers can search for products, then use a handy feature to check local stores for inventory. That’s how easily contextual data can personalize retail experiences, and even drive traffic to physical locations.

    To create a personalized retail customer experience, marketers need to put this contextual data to work.

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